How to Adapt Your Content Strategy in Time for Mobilegeddon

On Thursday, February 26th, 2015 Google announced that it would be changing it’s mobile search algorithm. Barry Schwartz covered the announcement onSearch Engine Land and not long after the term “mobilegeddon” had been coined. The term refers to the Armageddon of non-mobile-friendly pages in Google’s mobile search results as of April 21st, 2015.

In just under two months anyone with a website has had to measure their mobility and if necessary, adapt to mobile-friendliness in order to maintain their search presence with mobile users. Forget Panda, forget Penguin, mobile-friendly is arguably one of the biggest updates in all of search history – Google’s announcement affects mobile search results worldwide.

Creating a mobile site, adapting your mobile content strategy and having mobile on your radar is no longer a choice. Complying to this announcement in a few short weeks means assessing your website, your content and your content strategy. With little time left and no concern for whether mobile was part of your Spring marketing priorities or not, anyone working in web is preparing for Google’s update.

Surviving the mobilegeddon apocalypse is going to take more than a few blog tips to address and in fact the discussion is quite complex. Everything frommobile URLs to leveraging video in mobile ads is being discussed under the umbrella of Google’s update. Cindy Krum’s recent Search Engine Land post is the most accurate and in-depth discussion I’ve read on the topic to date. She uses the most recent industry discussions on the topic straight from Google’s recent staff presentations at the SMX West and SMX Munich conferences to provide a summary of the need-to-know surrounding Google’s upcoming mobile update.

Source- http://www.searchenginejournal.com/adapt-content-strategy-time-mobilegeddon/130211/

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Google Showing Far Less Video Snippets in Search Results

If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google's search results.

SEER Interactive was first to report the drop. They shared a screenshot for [iphone 5 review video], comparing July 11 search results (10 videos from 10 different domains) to those on July 16 (5 videos from 3 different domains):

Mozcast also indicated a 28 percent drop in video thumbnails:

Large sites such as the New York Times, Boston.com, Zappos, and Amazon have been impacted. According to Wistia, these are a few of the sites that have survived the changes:

• YouTube
• Vimeo
• Vevo.com
• TED
• Today
• Discovery
• Hulu
• EllenTV.com
• HGTV
• National Geographic
• KIRO TV

SEOlytics also compared 10,000 U.S. video results from July 16 to 17, and found 44 percent less video snippets in Google's search results. Google-owned YouTube (74.8 percent) had the largest share of video snippets:

Organic search rankings don't seem to be impacted by the change, so this may be more of a cosmetic change than an algorithmic one. This follows Google's recent move to remove author images from search results, and has led to speculation that video thumbnails may eventually be eliminated from the search results.

I reached out to Google, and a spokesman said simply that, "We'll continue to show video snippets where it's most relevant."

Separately, Google's John Mueller wrote on Google+: "We're still showing video snippets, seeing changes from time to time is normal."

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Source-    http://searchenginewatch.com/article/2356214/Google-Showing-Far-Less-Video-Snippets-in-Search-Results

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