Outbound links

External links are those links that link outside of your domain to websites on the internet. Many web designers and content authors are reluctant to use them because they feel that they will harm their site in some way. Such as:

• Customers will leave the site and never come back.
• Search engines will penalize me if I link to "bad neighborhoods".
• I shouldn't link to sites with lower PageRank than my site

Unless you are already recognized as the foremost world expert on the topic you're writing about, chances are you got your information from somewhere else. And using external links to provide more information and references is important to show that your site has credible information. And a site with credible information is one that readers will want to come back to for more analysis and information in the future.
Don't forget, even eminent scientists provide bibliographies on their papers and journal entries. By linking to sites outside of your own site, you show that you have done the research on the topic and really do know what you're talking about.

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