On Thursday, February 26th, 2015 Google announced that it would be changing it’s mobile search algorithm. Barry Schwartz covered the announcement onSearch Engine Land and not long after the term “mobilegeddon” had been coined. The term refers to the Armageddon of non-mobile-friendly pages in Google’s mobile search results as of April 21st, 2015.
In just under two months anyone with a website has had to measure their mobility and if necessary, adapt to mobile-friendliness in order to maintain their search presence with mobile users. Forget Panda, forget Penguin, mobile-friendly is arguably one of the biggest updates in all of search history – Google’s announcement affects mobile search results worldwide.
Creating a mobile site, adapting your mobile content strategy and having mobile on your radar is no longer a choice. Complying to this announcement in a few short weeks means assessing your website, your content and your content strategy. With little time left and no concern for whether mobile was part of your Spring marketing priorities or not, anyone working in web is preparing for Google’s update.
Surviving the mobilegeddon apocalypse is going to take more than a few blog tips to address and in fact the discussion is quite complex. Everything frommobile URLs to leveraging video in mobile ads is being discussed under the umbrella of Google’s update. Cindy Krum’s recent Search Engine Land post is the most accurate and in-depth discussion I’ve read on the topic to date. She uses the most recent industry discussions on the topic straight from Google’s recent staff presentations at the SMX West and SMX Munich conferences to provide a summary of the need-to-know surrounding Google’s upcoming mobile update.
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